UAE Fine Fragrances is a name synonymous with the rich heritage of perfumery in the Middle East. The brand pioneers in delivering a wide range of authentic, high-quality, vibrant, and diverse scent-profiled fragrances and products — bringing the essence of Dubai to the world.

Founded and owned by Dr. Sadé James, the brand has earned its place in the fragrance industry through a futuristic and progressive business development model that is diverse, inclusive, and individualistic. Dr. James is tenacious in her pursuit of enhancing the concept of individuality through scent profiling, innovation, and uncompromising quality and authenticity.

“Let your scent introduce you…”